In the world of real estate, showings are often the make-or-break moment in the fast-paced home buying and selling process. With how quickly the market moves now, along with improved virtual tours and offers, whether you’re buying your dream home or selling a property to move on to the next chapter, showings still play an essential role in turning potential into reality. Here’s why real estate showings matter and how they can influence the outcome of a transaction.
1. The First Hand Experience Matters
Pictures, videos, and descriptions online can only tell part of the story. The reality is that pictures can lie. Much like if you have ever been on a dating website, with the swipe left, swipe right, the only true way to understand the full depth and vibe of a home is by stepping through that front door and experiencing the property in person. While photos highlight key features, a showing allows for a deeper, more visceral connection to the home. It’s about stepping into the property and imagining life there—something no listing can truly convey.
2. Visualizing a Future
When a potential buyer walks through a home, they’re not just looking at walls and furniture—they’re imagining themselves living there. During a showing, buyers begin to picture how their furniture will fit, how the space could be customized, and how it fits into their lifestyle. The ability to mentally “move in” is often what pushes buyers from “interested” to “committed.”
3. Create Emotional Connections
Real estate transactions are rarely just about square footage or the number of bedrooms. They’re about creating a connection to a place. Emotional appeal is a significant factor in purchasing decisions. Showings provide an opportunity to highlight the unique charm of the property, whether it’s an inviting kitchen, a cozy living room, or the peaceful backyard. The goal is to evoke an emotional response that says, “This is the one!” I often tell my clients, that they could expect to see between 8-12 homes before making an offer, but when they step into the right home, they will know. They will feel it.
4. Helps Buyers Get a True Sense of the Property
While listings are often carefully curated, showings give buyers a chance to inspect every detail up close—flaws and all. They can check the condition of the property, the quality of finishes, the space’s flow, and the overall maintenance of the home. This hands-on inspection helps eliminate any doubts and gives buyers the confidence they need to make an informed decision.
5. Increased Buyer Confidence
Seeing a property in person allows buyers to feel more confident in their decision-making. They can judge the neighborhood, explore local amenities, and even talk to the neighbors. Showings also let them get a better understanding of any issues or potential repairs the property might require, helping them feel secure in what they’re buying. That confidence translates to quicker decisions and a smoother transaction.
6. Showings Lead to Better Negotiations
After a successful showing, buyers are more likely to make an offer, and a motivated seller can negotiate the terms. Showings open the door for important discussions, whether it’s around price, repairs, or move-in dates.
Showings Are Essential to Success
Showings are where the magic happens in real estate. They transform a property from just another listing into an experience. Buyers can form emotional connections, visualize their future, and gain confidence in their decision.
If you’re in the market to buy or sell a home, don’t underestimate the importance of showings. It’s where decisions are made, dreams are realized, and deals are sealed.
Want to learn more? Check out our YouTube shorts series, What’s the Deal? with Dody Mariscotti, The Importance of Showings.
Ready to sell your home or begin searching for a new home? Visit our website or contact us directly!
We look forward to helping you reach your real estate goals!
